Sell Your Business the Right Way — Confidentially
For owners of $2M–$50M revenue companies. Get a realistic valuation, talk to qualified buyers, and keep control of every step — without your team or customers finding out.
Built for owners who built something real
Confidential by default
Blind profiles, NDAs and pre-qualified buyers only. Nobody learns you are selling until you say so.
Multiple exit paths
Direct acquisition, private equity, strategic buyers, or a hand-picked M&A advisor — we match the path to your goals.
Real numbers, not hype
A grounded valuation range based on EBITDA, growth and risk — the way buyers actually price companies.
Who we help
Founders and family owners of US businesses with $2M to $50M in annual revenue — home services, construction trades, manufacturing, distribution, B2B services, healthcare services, logistics, and more. Whether you want to retire, take chips off the table, find a successor, or partner with private equity for the next stage, we start with one confidential conversation.
How it works
1. Confidential call
30 minutes. Your goals, timeline and what a great outcome looks like.
2. Valuation range
We review your numbers and give you an honest, defensible value range.
3. Buyer match
Direct offer, PE or strategic introductions, or broker handoff — your call.
4. Close & transition
LOI, diligence, deal structure and a transition plan that protects your people.
Common questions from owners
How do I sell my business confidentially?
We market your company without naming it, require signed NDAs before any identifying details are shared, and pre-qualify every buyer. Your employees, customers and competitors are not contacted.
What size businesses do you work with?
Owner-led US companies with roughly $2M to $50M in annual revenue, typically with $250K to $7M+ in EBITDA or owner earnings.
How much is my business worth?
Most lower-middle-market companies sell on a multiple of EBITDA or seller's discretionary earnings, adjusted for growth, customer concentration, recurring revenue and owner dependence. Our free valuation gives you a realistic range.
Do I have to use a business broker?
No. Depending on your goals we may acquire the business directly, introduce you to a vetted private equity or strategic buyer, or pair you with a specialist M&A advisor or broker.
How long does it take to sell a business?
A typical sale of a $2M–$50M revenue company takes 6 to 12 months from first conversation to closing, depending on preparation, buyer financing and diligence.
Is there a cost to talk to you?
No. The first confidential conversation and valuation range are free and carry no obligation.
Should I list my business on a marketplace?
Marketplaces suit smaller and online businesses. For $2M–$50M companies, a confidential, direct process usually protects price and privacy better.
When should I tell employees I'm selling?
Usually after a signed letter of intent and often near closing. Key managers may be told earlier with retention agreements.
The real worries owners bring to us
Most owners we speak with are not asking "what is my multiple?" first. They ask quieter questions:
“Will my people be OK?”
Your team built the company with you. We screen for buyers who plan to keep and invest in employees, and we help you decide when and how key people are told — usually after a signed letter of intent, never before.
“What if word gets out?”
A public listing is the fastest way for a competitor to start calling your customers. We approach a short list of buyers directly, by name, under NDA.
“Am I leaving money on the table?”
One offer is a price. Two or three offers are a market. We show you what different buyer types typically pay and what terms sit behind the headline number.
“What if the deal dies in diligence?”
Most broken deals die from surprises: messy books, a customer you didn't mention, a lease that doesn't transfer. We find those before a buyer does.
Listing site, broker, or direct buyer? Know the difference
Online marketplaces are built for volume: you create a listing, pay a fee, and field inquiries. That can work for small or online businesses. For a $2M–$50M company with employees, equipment, and long-term customers, the buyer pool and the risks are different.
Marketplace listing
Wide reach, low cost, little screening. Your listing is public (even if blind), and you do the vetting.
Business broker / M&A advisor
Runs a process for a success fee, typically a percentage of the price. Quality varies widely — ask how many deals in your size and industry they closed.
Direct buyer or PE introduction
Fewer parties, faster answers, more confidentiality. Best when you want certainty and a known partner.
We help you pick the right path — including sending you to a broker when that truly gets you a better result.
Five things that raise your sale price this year
- Clean, accrual-based financials — ideally reviewed by a CPA for the last 3 years.
- A documented add-back schedule — owner perks and one-time costs, each with backup.
- A second-in-command — someone who can run daily operations without you.
- Less customer concentration — no single customer above ~15–20% of revenue if you can help it.
- Contracts in writing — customer, vendor and lease agreements that can be assigned to a new owner.